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Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma) PDF




by BPP : Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma)

ISBN : #0751741353 | Date : 2002-08-30

Description :

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by Matt Sunshine : LeadG2: Getting Prospects to Raise Their Hands

ISBN : #1508731802 | Date : 2015-03-04

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: Marketing and Strategy

ISBN : #1408017679 | Date : 2008-11-09

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by BusinessNews Publishing : Summary: Experiential Marketing: Review and Analysis of Schmitt’s Book

ISBN : # | Date : 2013-02-15

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PDF-e2cf0 | The must-read summary of Bernd Schmitt’s book: “Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands”.This complete summary of the ideas from Bernd Schmitt’s book “Experiential Marketing” offers a new way to look at the goal of marketing. In fact, traditional marketing is benefits-oriented – that is, consumers are assumed to be rational de… Summary: Experiential Marketing: Review and Analysis of Schmitt’s Book


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[Pub.81dqk] Summary: Experiential Marketing: Review and Analysis of Schmitt’s Book PDF | by BusinessNews Publishing


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by Pippa Riley : Marketing and Sales Strategy

ISBN : #8130917653 | Date : 2012-07-06

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Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication PDF




by Julia Anders : Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication

ISBN : #3656495270 | Date : 2013-09-12

Description :

PDF-b75c8 | Research Paper (undergraduate) from the year 2011 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world’s biggest and most successful companies. Such a success could only be achieved by a strong and outst… Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication


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Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication by by Julia Anders

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by Lois K. Geller : Customers for Keeps: 8 Powerful Strategies to Turn Customers Into Friends and Keep Them Forever

ISBN : #1580625614 | Date : 2001-12

Description :

PDF-e54e9 | Today’s retail marketplace is a vast sea of products, services, and wannabe brands. But even the catchiest slogans and biggest selections won’t capture the buyer’s loyalty if they don’t establish a personal “connection.” And there’s no closer connection than friendship. Author and entrepreneur Lois K. Geller has found a surefire way to raise your brand above the others. Her philosophy – so sim… Customers for Keeps: 8 Powerful Strategies to Turn Customers Into Friends and Keep Them Forever


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[Pub.50Ctu] Customers for Keeps: 8 Powerful Strategies to Turn Customers Into Friends and Keep Them Forever PDF | by Lois K. Geller


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Strategy and Marketing (Good Mark’s Study Guides) PDF




: Strategy and Marketing (Good Mark’s Study Guides)

ISBN : #9810804032 | Date : 2008-04-01

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Impacts Of SEO On Today’s Business Policies: Search Engine Optimization (Seo) As A Marketing Strategy PDF




by James Williams : Impacts Of SEO On Today’s Business Policies: Search Engine Optimization (Seo) As A Marketing Strategy

ISBN : #1505695465 | Date : 2014-12-25

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PDF-88f58 | Search engine optimization (SEO) is an essential aspect of marketing a website. If a website has not been properly optimized, thesearch engines will not find it and if thesearch engines do not find the website then potential customers cannot find thesiteeither. It is important that the website is designed for the search enginein mind as much as the customer in mind. Get all the info you need here…. Impacts Of SEO On Today’s Business Policies: Search Engine Optimization (Seo) As A Marketing Strategy


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Impacts Of SEO On Today’s Business Policies: Search Engine Optimization (Seo) As A Marketing Strategy by by James Williams

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by Bill Bishop : Strategic Marketing for the Digital Age

ISBN : #8174461957 | Date : 2007-01-30

Description :

PDF-98723 | Strategic Marketing for the Digital Age shows you how to build a digital marketing strategy, develop a plan, and execute it profitably. Bill Bishop gives you a practical, step-by-step model for developing an effective marketing program using digital and online technology. He takes you beyond mere “Internet” marketing and shows you how to expand your marketing power by using all of the digital tool… Strategic Marketing for the Digital Age


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Strategic Marketing for the Digital Age by by Bill Bishop

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Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker PDF




by William Cohen : Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker

ISBN : #0071778624 | Date : 2012-10-17

Description :

PDF-76b78 | THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER “Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker’s vast writings and weaving together Peter’s thoughts on marketing. This has never been done before.” — Philip Kotler, from the Foreword Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant inf… Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker


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: Creating Winning Marketing Plans: Planning, Strategies and Objectives

ISBN : #0850132541 | Date : 1996-05

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PDF-4dab2 | Book by… Creating Winning Marketing Plans: Planning, Strategies and Objectives


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Laddering: Unlocking the Potential of Consumer Behavior PDF




by Eric V. Holtzclaw : Laddering: Unlocking the Potential of Consumer Behavior

ISBN : #1118566122 | Date : 2013-07-15

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PDF-b3ed3 | Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, market… Laddering: Unlocking the Potential of Consumer Behavior


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by Larry Percy : Strategic Advertising Management

ISBN : #0199274894 | Date : 2005-08-11

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PDF-646a3 | The second edition of Percy and Elliott’s Strategic Advertising Management continues to deal with advertising from a strategic rather than simply a descriptive standpoint and covers all the main topics on an Advertising Management module. The authors look first at what advertising is meant to do, and then go on to provide an understanding of what is necessary in the development of effective adver… Strategic Advertising Management


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by G. Robinson : Unsecured Ladders: Meeting the Challenge of the Unexpected

ISBN : #9780230222304 | Date : 2009-08-28

Description :

PDF-b8ffb | The book addresses the vital issue of how business leaders can prepare themselves to deal with the impact of unexpected events. It raises key questions for leaders to address if they are to avoid being distracted by crisis and remain in touch with a wider context that is subject to constant uncertainty and change…. Unsecured Ladders: Meeting the Challenge of the Unexpected


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[Pub.14fqy] Unsecured Ladders: Meeting the Challenge of the Unexpected PDF | by G. Robinson


Unsecured Ladders: Meeting the Challenge of the Unexpected by by G. Robinson

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